In-Store Displays & Signage

  • Xyzal FloorStand Display Creative Solution for a new product launch that would be eye-popping and stop consumer traffic. Display incorporated the use of clear printed plastic and gloss inks.
  • Design Development and implementation for CPG, Pharma, FMCG and Retail clients
  • Design and Execution of package and custom display creatives that helped drive a brand with limited awareness in stores
  • Multi-Brand Allergy Display, design task to integrate multiple allergy brands without causing confusion
  • FloorStands, DumpBins, SideKicks and PDQ displays development for different locations and segments
  • All Displays: 3D renderings built for store sale-in, along with sales sample and mock-up development.
  • Managed innovative design of sales materials and point of purchase display graphics for skin care, pain, allergy, oral care categories
  • Execute and manage creative project life cycles, from concept to final execution
  • Developed design strategies for impactful sales programs to drive brand awareness recognition and consumer engagement for Allergy, Upper and Lower Digestive Health, Men’s Health and RX to OTC categories

The use of this site or the portfolio items within this site may not be used, copied, shared or disseminated without the expressed written consent from the author of this site. This personal portfolio site was built as a requirement for the University of West Alabama Integrated Marketing Program where I am currently a student (as of Fall 2021). This site was built for that intent and purpose only. This is not a retail site nor is it affiliated with any other company or the parent company of the brands within this portfolio. The items featured on this site were either created by me, directed by me, or were collaborated cross-functional team projects. ©2021 Brian Rich and one19designs, a portfolio.  For educational use only.

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