Print and Digital Ads
- Free Standing Inserts, also called an FSI (above left) found in Sunday papers with coupons. Digital versions have coupons removed and are replaced with other Call-To-Action messages. This FSI has not launched yet. It will be available in September, 2020. Design direction was to leverage both brand’s equity and create a multi-brand FSI with separation of the products, but still have a cohesive look. 3D renderings were created, layout/syle, and headlines were all created. Adobe Illustrator and PhotoShop were used.
- Design for Digestive Health portfolio ad (above right) Show how the products pertain to the body and how they. Convey a sense of digestive health balance. As the key visual, I chose a healthy lifestyle image of a woman posing in a Yoga position. Also a multi-channel ad that was used in both print and on retailer sites.
Print and Digital Ads
- Collage of Digital, Print and In-Store advertising (above) Digital Banner, Print ad for Coscto, and in-store “Coupon Machine” graphics for Walgreens and CVS accounts. The Dulcolax Costco ad started out as a seasonal ad with holiday food. The angle was that over eating during the holidays could cause constipation. However, it eventually became an ad only featuring the product with a simple, but strong headline. The Coupon Machine is digitally rendered to show the coupon art and graphic wrap.
- E-Commerce assets designed for Amazon Market Place and Club Account Retailers. (below) Digital banners were designed based on brand style guides. The layout is a template style used by those e-commerce sites. Copy is provided by brand team.
The use of this site or the portfolio items within this site may not be used, copied, shared or disseminated without the expressed written consent from the author of this site. This personal portfolio site was built as a requirement for the University of West Alabama Integrated Marketing Program where I am currently a student (as of Fall 2021). This site was built for that intent and purpose only. This is not a retail site nor is it affiliated with any other company or the parent company of the brands within this portfolio. The items featured on this site were either created by me, directed by me, or were collaborated cross-functional team projects. ©2021 Brian Rich and one19designs, a portfolio. For educational use only.
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